When we ask people if creativity is important, the answer is always 'of course'. But when asked to describe what it looks like, they can't. Most people and organisations recognise creativity when they see it, and then attach descriptive words to what they see.

What they find challenging is to say what sort of creative behaviour they want and instead describe the outcome of the creativity – the resulting innovation.

Creativity is by default something new, at least to the observer, and therefore people usually ascribe being creative to others – not themselves.

Many big thinkers have added to the body of knowledge and the development of many 'creative thinking tools', and from our beginning Mindwerx has approached creativity on the basis that creative thinking is a skill that anyone can develop. Certainly it seems that some people are more creative than others (in specific situations), but everyone can learn to be more creative.

We find it valuable to talk about Deliberate Creative Thinking. That is using thinking methods and techniques in a deliberate fashion. The aim is shift perceptions to set off a flow of new, potentially creative, patterns that result in useful new ideas. Deliberate Creative Thinking simply means:

• Defining the innovative outcome you are seeking to achieve
• Identifying the kind of thinking needed to achieve your goal
• Selecting the most useful tools to do the creative thinking needed
• Applying these thinking tools in a deliberate way

Mindwerx presents, trains and facilitates with Deliberate Creative Thinking in every industry and in countries as diverse as Australia, China, Israel, New Zealand, Singapore, Thailand, United Arab Emerites, the UK and USA.