At an executive breakfast in Melbourne, Jennifer Goddard and Bill Jarrard discussed the missing vital ingrediants in most innovation programs and used the group's collective knowledge and expereince using ZING technology. Over 300 insights where captured when over 60 executives where asked to discuss and type in thier insights into

• Why aren’t innovation initiatives as successful as hoped for?
• What should be done to create an environment for innovation to flourish?

These make compelling reading in the following two formats.

Zing (Raw Input) - Innovation is Dead - Long Live Innovation chronological order of input

Zing Full Report - Innovation is Dead- Breakfast 23 May 2007 Raw data sorted into key categories for easier reading and analysis

What is Zing?

Click here to see a video of Zing in action (opens in new window).