DCI-06 Company Innovation – Module Overview
The primary focus of the overall Deliberate Creativity & Innovation course is to give participants the insights, tools and training to contribute creatively to an organisation’s innovation effort. Understanding what creativity and innovation means, and how organisations handle them is therefore of real importance to that focus.
In this eModule we will start to explore what creativity is, how innovation might be defined, and we’ll look at a range of simple models that have been developed by organisations of various types. One key point must be made though, and that is that there is no one right definition of creativity or innovation. There are widely accepted views, and many similar generic definitions, but most of these are not particularly useful in helping an organisation or team to ‘take action’ to become more creative or innovative.
It isn’t that the material in this area is wrong, it is just that creativity and innovation need to be put in the Context of the organisation and situation in which you find yourself. This eModule aims to get you started on that exploration.
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Learning Outcomes
Content
Mind Maps
Mind Map overview of this eModule.
Worksheets
Notes and info for this eModule.
Links
Links to articles and websites of value.
Exercises
Innovation – Yes or No? What does innovation look like, how can we judge it?
In the second video you are asked if the product concept shown following the image of a box of tissues was an example of innovation. Ask yourself if it is innovation – what makes it innovative, how does it meet the criteria of being innovative? If you don’t think it is innovation – why is it not innovative, where does it fail your innovation test?
Recommended Reading
To explore the broad area of organisational creativity and innovation, you need go no further than your computer and Google the subject. Here you will find a massive array of information. If you access Google Scholar you can search for research information and much more. The key is to look for information that is in Context with your specific situation and organization.