Project Description

Mind Map New Business Idea

New Business Idea in 7 minutes – using Mindwerx  Imagineering techniques.

At a client workshop we challenged the team to come up with a brand new, never before seen idea in the universe based on 5 random picture cards in seven minutes.  The cards included a picture of a rose, a holiday, a plane, a plain red card and a gift

The Red Rose Holiday Plan – Core elements of the idea/mind map include:

No debt

  • gradual contributions
  • no lump sum
  • different tiers of holidays
  • focus ‘don’t want to be in the red

Cost

  • advertising
  • administration

Venues

  • airlines
  • club med
  • hotels
  • theme parks
  • islands
  • incentives
  • snow

Roses

  • Gift
  • love, pleasure
  • optional – discretion

Challenges

  • technology
  • ideas

Travel

  • overseas
  • weekend
  • weekdays
  • in Australia – camping, fly, camp, drive
  • who – family, single, partners

Our income

  • subscription
  • managed fund
  • venue incentives