Product Description

Innovation or Evaporate

Test & Improve Your Organisation’s IQ : Its Innovation Quotient
by James Higgins

innovate-or-evaporate-bookInnovate Or Evaporate allows you to Examine your organisational structure and purposes with Innovate Or Evaporate and keep a critical eye to evaluating its potential for innovation and change with the help of a fine handbook.

From analyses of innovation versus imitation processes to strategies and alternatives to traditional business approaches, this is packed with original information.

Used as the criteria for selection for the Global Innovation Award, this book features questionnaires that allow firms to test their current levels of innovation in the areas of product, process, marketing and management.

Innovate Or Evaporate includes lengthy and numerous descriptions of the 49 characteristics of innovative organisations.